Stories are the lifeblood of great brands

 

irresistibly clickable digital marketing starts here

RockPaperWord is a digital marketing agency dedicated to announcing and clarifying your awesomeness to the world.

We deliver strategic content marketing programs and editorial services that ensure you put the right words in front of the right eyeballs at the right time.

READY FOR THE CUSTOMER LOVE FEST?

That party starts here. Whether you’re an entrepreneur launching your dream business or an established brand ready to update dusty marketing programs, we’ve got you covered.

Take us to your unnamed products, under-clicked ads, clogged blog, anti-social social media or stalled sales pages. We’ll give you the biz-boosting copy refresh you deserve and your audience will love.

Hello! Rochelle Torke here

I'm the Creative Director and Chief Copy Doctor here at RockPaperWord—a digital agency and editorial clinic for businesses that want to clarify their message and get the customer love flowing.

For over 15 years, I’ve been diagnosing and treating cases of Choppy Copy and Great Ideas Trapped in Brilliant Minds. A former agency copywriter and in-house Director of Brand & Content, I serve up award-winning marketing and advertising copy for brands on the rise.

Rochelle has been a delight to work with. She is extremely skilled and professional. Her work always brought life to our brand and her team. She proved to be both an excellent leader and able to get in the weeds to execute. Most important she was a positive influence on our culture. It was easy to see she cared about our direction and our influence on the world around us.
— Dan Barnes, Co-founder & President of PhoneSoap

The brand-amplification boutique you’ve been looking for

Our B2B and B2C marketing campaigns:

  • Simplify the complex

  • Build brand trust, enthusiasm, and long-haul loyalty

  • Drive demand

  • Earn measurable results (cha-ching!)

Marketing magic appearing as . . .

New brand voice development

Key messaging frameworks

Taglines

Creative direction, film/video/web

Website copy (with UX smarts)

Blog & other articles

Company, product and service naming

Product packaging

Print & digital advertising

Product catalogs

TV & Radio commercial scripts

Event signage

Social media editorial planning and creation

Free alliterations with every order

Editorial support for thought leaders & authors

Nonfiction book planning & outlining

Manuscript coaching

Ghostwriting

Social media marketing for new book launches


“Rochelle at RockPaperword set a bar that has yet to be reached by any writer I’ve worked with since. Her work is thorough, timely, and consistently excellent. I’ve been proud to publish [her articles] under our brand.”
— - Nikki Hunter, Editorial Director, Green Smoothie Girl